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"The only way to discover the limits of the possible is to go beyond them into the impossible"

~ Anonymous

Tea Time with Liv

What goes into advertising

You tell everyone about your site, offer sales, place a link in your email, join message boards. Yet you can't seem to get the sale. As a WAHM this is what you are told to do. Know what the problem is? Its the type of advertising and advertising placement.

There are a few things that go into an ad to get sales.

Lets think about a couple things first. If you show someone a website URL, what makes them want to click on it? If the website URL states the product and they need it now, sure they will click. What if it doesn't? Let's say you are selling candles. Everyone sells candles these days and everyones are the best and safe. What is so different about yours? If you can't answers these, then why should your customer buy?

You have been out there promoting, and you have the sweat and tears to prove it, but nothing is happening. It all comes down to how you advertise online. This doesn't mean how often but what you are telling prospects. Let's look at your advertising and marketing.

When writing your ad, what are you wanting to do? Make people aware of your business or generate sales?

If you want to bring awareness to your business, your ad may look like this:


Visit So Chic Bag Boutique today and order your favorite purse

An ad that brings awareness to your business simply gives your name or company name along with basic information as shown above. This is also done with giving a company name and link and asking people to visit. This type of ad does not generally create sales for small businesses. While you should not use these to drive business, this is great to use in signatures as a reminder in ADDITION to your well placed ads.

An ad to help generate sales shows an actual product and description. This type of ad may look something like the one below.

A text ad will highlight a single product, features, and benefits. Give a direct link to the product whenever possible. Avoid scare tactics such as bad health or how they can't live without your product. They don't want to be afraid to be without it. You want them to enjoy having and using it. Find another way. Instead of telling someone they are unhealthy tell them how good they will feel because of your product. Always focus and sell based on the positive. Never the negative.

Here you are trying to generate sales by bringing in customers to see the product in your ad and also view your other products. Be specific. Show off what you offer. Like they say, a pictures is worth a thousand words.

Offering an ad that says something like "I could use some sales. I just got laid off so please order. Any order of any size is greatly appreciated. Visit my site at www.mysite.com." You may feel this is the best way to get an order but this is actually the least effective way to get an order and most times will generate no orders. Why? It's a sympathy ad. Sympathy ads generate little to no sales. If that is the only way you can generate sales, what will you do when the story gets tired?

When writing and creating your ads, make sure to have a call to action such as Hurry! While supplies last! Sale ends soon! Don't miss out! What you are doing is creating a need to buy now and not later. These words can make it imperative to buy now as they may not be able to buy later. Again focus on the positive never the negative.

Ads should not be lengthy. You need to grab your reader not bore them. They need to be short, sweet, and to the point. Nobody wants to spend 20 minutes reading your ad. They want to know what you offer and where to find it.

You don't have to be a great writer or a creative person to make a great ad. You just need an idea and run with it. Brainstorm. Take a piece of paper and just like in school make your bubble with the word or phrase for what you will be brainstorming on in the middle. If your business is candles, write candles in the bubble. Now think of words that describe your candles - scented, votive, wicks, colors, wax, and so forth. Come up with at least 20 words to describe your candles. Now that may seem impossible but when you start with the basics, the rest naturally comes to you. Use these words in your ads.

Also you cannot just place your ad anywhere. You need to place them in areas they will be seen and wanted. What good is it to place an ad for pocket knives in an area that sells baby items. No matter how well written your ad is, if you have it ill placed it will do nothing in way of building your business and generate sales.

Marketing your business encompasses everything you do to get your name and product out there. Advertising is a portion of what marketing involves. Marketing includes handing out samples, business materials such as brochures and business cards, contests, newsletters, personal notes of thank you, going to events, networking, and more. Marketing involves your goals and your plan to achieve these. No matter how easy someone tells you it is to show a link and you make money, without a proper marketing plan you will never reach your full potential and likely give up before anything is really started.

In the end know what you want from your business and the ads you use. If they are not working, make them work. Change them. DO NOT use the same ad all the time. People get used to it. and desensitized seeing it all the time. People want to be excited and not think that what you have is nothing new or exciting.

Olivia Vidal
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