Every day is a new opportunity for your business. Meet someone new, find a new advertising method, stumble across a new networking avenue. There is always something you can do everyday that is not always the same.
Before you say you can't do something everyday lets ask why? You committed to building a business. With that commitment comes sacrifice. Nobody likes to sacrifice but it is a necessary element when building a business. As a WAHM you do not have less sacrifices. As WAHM you may have more.
Sending out a website link is simply not enough. Sending out an ad is not enough. You have to actively interact with potential customers and close a sale, book parties, educate, network. When you think you have done enough, do more. Learn to effectively market your business. Marketing is more than advertising. It encompasses the overall strategy for success. As Yoda would say "Do or do not, there is no try".
Add value to yourself and ditch the sympathy and pity sale. Pity sales are those where you point out how you are needing money. This only tells people your business is not successful. It doesn't matter the reason and understanding. If you make no money, you are not succeeding. Steer clear of the guilt sale while you are at it. These are the sales that forces another into a sale because you "helped" them out so now its your turn. This is not harsh, this is reality.
So back to the original question, what did you do for your business today? No excuses. If you did nothing, own up to it and move on. Don't make a habit of it. Become a self-starter and self-motivated. As a WAHM working for yourself you have nobody telling you to get back to work. You are the boss now.
Every day you must do something for the good of your business. You cannot succeed doing nothing.
Lost for ideas? Comment and ask others. Have ideas? Offer advice to those seeking them.
Olivia Vidal
© 2009
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