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"The only way to discover the limits of the possible is to go beyond them into the impossible"

~ Anonymous

Tea Time with Liv

Here We Go Again!

I have touched on this subject in the past and we must revisit from time to time. This is in regards to importing address books into subscriptions.

For some strange reason people believe it is OK to add their email address books to their business emails without permission. No matter how you justify it this is spam. It was not requested and therefore is a big no no.

The argument comes up well they can just unsubscribe if they do not wish to receive it. Yes they can and most do but they should not have to is the point.

This practice does more than just become a temporary inconvenience. It can damage your reputation. Most times instead of gaining a customer, you lose one plus whomever they tell about your spamming practices.

Next time you consider importing your email address book to business newsletters, social networks, or anything else you were not given permission to do, think about the damage that can and will be created in regards to your business.

Is it really worth it in the end?

Olivia Vidal
© 2009


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