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"The only way to discover the limits of the possible is to go beyond them into the impossible"

~ Anonymous

Tea Time with Liv

An ad is just an ad. Or is it?

You have been out there promoting and you have the sweat and tears to prove it but nothing is happening. Let's look at your advertising and marketing.

When writing your ad, what are you wanting to do? Make people aware of your business or generate sales?

If you want to bring awareness to your business, your ad may look like this:

An ad that brings awareness to your business simply gives your name or company name along with basic information as shown above. This is also done with giving a company name and link and asking people to visit. This type of ad does not create sales for small businesses. While you should not use these to drive business, this is great to use in signatures as a reminder in ADDITION to your well placed ads.

An ad to help generate sales shows an actual product and description. This type of ad may look something like the one below.

Here you are trying to generate sales by bringing in customers to see the product in your ad and also view your other products. Be specific. Show off what you offer. Like they say, a pictures is worth a thousand words.

When writing and creating your ads, make sure to have a call to action such as Hurry! While supplies last! Sale ends soon! Don't miss out! What you are doing is creating a need to buy now and not later. These words can make it imperative to buy now as they may not be able to buy later.

Ads should not be lengthy. You need to grab your reader no bore them. They need to be short, sweet, and to the point. Nobody wants to spend 20 minutes reading your ad. They want to know what you offer and where to find it.

You don't have to be a great writer or a creative person to make a great ad. You just need an idea and run with it. Brainstorm. Take a piece of paper and just like in school make your bubble with the word or phrase for what you will be brainstorming on in the middle. If your business is candles, write candles in the bubble. Now think of words that describe your candles - scented, votive, wicks, colors, wax, and so forth. Come up with at least 20 words to describe your candles. Now that may seem impossible but when you start with the basics, the rest naturally comes to you. Use these words in your ads.

Marketing your business encompasses everything you do to get your name and product out there. Advertising is a portion of what marketing involves. marketing includes handing out samples, business materials, contests, newsletters, personal notes of thank you, going to events and more. Marketing involves your goals and your plan to achieve these. No matter how easy someone tells you it is to show a link and you make money, without a proper marketing plan you will never reach your full potential and likely give up before anything is really started.

In the end know what you want from your business and the ads you use. If they are not working, make them work. Change them. DO NOT use the same ad all the time. People get used to it. People want to be excited and not think that what you have is nothing new.

Olivia Vidal
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