Finding the Right Sponsor

Finding the right sponsor is just as important as finding the right company. Finding the wrong sponsor can set the tone of a failed business regardless of how great the company is.

How can you learn from a sponsor who is unknowledgeable or only cares about the added commission?

Now you may be a go-getter and willing to take the bull by the horns but without direction and support you can lose motivation, become misguided or misinformed, learn bad habits, or even have an unfair opinion of a company based on your sponsor.

There are 2 ways you will have come to have a sponsor with your new business - you will either choose one or be assigned one.

When you choose one its is because you have had a conversation with and willing to join the team of the consultant who's team you will be part of. When you are assigned a sponsor this is because you have decided to join a company but not had a conversation with a consultant and willing to join their team.

When joining a company I highly recommend going in with a sponsor rather than joining blindly. When you choose your sponsor you have already established a relationship and rapport.

Regardless of whether you choose or are assigned a sponsor, this person will benefit financially from your successful sales. They receive compensation as your support. This is a job not a free ride. This is why you must choose the right sponsor for you.

When thinking about joining don't automatically go with your best friend. Your friend may have just joined for the discount and not interested in building a business while you are interested in a full-time business.Business and friendship are not one in the same. These are separate and you must have a business mind here. This is not saying don't join a friend. This just means choose wisely and choose the path that will secure the most successful path in your new venture.

Here are a few tips to choosing the right sponsor:

You will want to choose a person who is compatible with you. Someone you get along with and feel good about. Sometimes you just know.

You will want to interview more than 1 potential sponsor to find one that you believe is right for you.

Choose someone with similar goals. If your goal is to replace a full-time income and/or build a large team, a sponsor who joined the company to get a discount on the products is probably not the best mentor for you. You want a sponsor with similar goals who can share what has or hasn't worked for her.

You will want to choose a sponsor to mentor you based on the level of experience you desire. If you do not want someone brand new, do not select a sponsor that is new. If you are brand new to direct sales you will want a mentor who has been with the company for more than 1 year who has the ability to help you in ways you will need help.

During your interview of potential sponsors you will want to ask if they offer continued support and training. Some choose to get you started then let you run with it will others continually mentor regardless of your success.

How you plan to market your business can also be a determining factor when choosing the right sponsor. If you plan to market and build a team offline you will want to choose a sponsor who is local rather than our of state. Having a sponsor who is local can be beneficial with parties, one on one training. If you choose to build your business strictly online you can benefit from a sponsor that is long distance. These sponsors have learned the tricks of the trade when it comes to online marketing.

Some sponsors will offer their own incentive when joining their team. While this may be enticing you have to stick to the goal at hand, finding the right sponsor for your success.

If the sponsor you choose decides to leave the company, what will happen to you? Will you move to your upline's sponsor? If so you may want to talk with their sponsor as well to ensure the you have the right fit.

Will you be interacting with a team in a regular basis? Learn about the team and the dynamics of the team. Something as simple as the team is filled with young mothers while you are the lone grandmother can give you a sense of not belonging. It has nothing to do with whether or not they make you feel this way.

Don't let a sponsor sell you into a business you are not comfortable with. If you feel pressured you will not start on the right foot. Join when you are ready and when it feels right. Go with your instincts.

Starting out on the right foot is one step closer to success.


Olivia Vidal
© 2009
http://sochicbagboutique.com

Promote, promote, promote

In growing a business into a success you must promote. There can be no growth without proper promotion. I am not talking about high dollar expense. This is simply spreading the word. Being a WAHM you have to work harder in this area since you do not have the exposure of a storefront.

I can't say it enough showing a link is not enough. If this is all you are willing to do you need to be prepared for the harsh reality your business will fail. You have to do more.

Promotion is beyond advertising. Promotion is getting your name out there and should be included in your marketing plan. Promotion can happen at anytime, anywhere.

Simple ways to promote:

• Wear a t-shirt with the company name. This can be a shirt made available for purchase through the company or a shirt you have purchased and made for you. Avoid DIY projects unless you provide quality. A nice t-shirt or polo with the name embroidered works nicely and inexpensive.
  
• Carry a photo purse. I am referring to the type with clear vinyl pockets where you can place pictures. I suggest postcards and more than 1 copy per pocket. This is an easy access pocket to reach for when you come in contact with a potential customer.
• Form a team to raise funds for a cause. Use your company name as the team name. This is a great way to promote while also supporting a great cause.
• Give away pens with your business name, website, or contact information. Preferably a pen with black ink. Give to receptionist, waitress, cashiers,teachers, parents, neighbors, family, friends, and anyone else you come in contact with who can and will use a pen.
• Leave a business card with the tip after a meal.
• Exchange fillers with groups such as the Mom Pack (TM). These are placed in one package and given out to potential customers. Click here to learn more about filler packs.
  
• Join local mom groups. These are a great way to exchange information.
• Attend small business conferences in your area. These are usually put on by your local SBA or city. You can network with others and gain valuable information in contacts you make.
• Participate in local parades. Use your own or borrow a truck, decorate, and have volunteers walk along side and pass out candy with flyers. Not only these are fun but these are simple and a great way to bring notice to you and your business.
• Form a welcome committee in your neighborhood for new families. Offer a pack of information about the city, fun activities, coupons, and home party info.
• Volunteer. You and your team members can volunteer in the community in such ways as picking up trash (check with your city first), hold a can drive for the local food shelter, pet adoption organizations, woman's shelter, children's hospital, Ronald McDonald House. Getting out there and helping the community can bring notice to your business.
• Sponsor a classroom newsletter. Many teachers pay for this out of pocket and could use the help funding these.
• Athletic sponsorship. This may sound expensive but it can be very affordable. Sponsor school teams, private teams, motocross, car racing, BMX racing, rodeos. You can sponsor a single event, advertise in the program, or billboard advertising. Also check to see if they have websites that offer advertising. Even if your area is mainly men's sports you have to remember women are in those stands cheering the men on and most likely to see your ads.
  

Get away from the normal and think outside the box. Don't do what everyone else is. People become desensitized and ignore the norm. They notice the unusual and unique.



Olivia Vidal
© 2009
http://sochicbagboutique.com