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Showing posts with label social network. Show all posts
Showing posts with label social network. Show all posts

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Olivia Vidal
© 2009-2011

Know the facts

Recently I have seen a lot of talk about conducting business on facebook including discussion about promotion guideline changes. It is great to see so many coming together to brainstorm for viable options and clarify the facts. What is not great is the misinformation and blatant misdirection.

Everyone is always trying to come up with the best ways to promote and conduct business within social networks (not just Facebook). This can be tricky as there are rules and guidelines that must be followed as written. Not as they are interpreted. DO NOT rely on what others tell you and be sure you are reading the TOS of any site you are using to be clear of what is allowed using their site. Reading the TOS can be long and sometimes confusing but read it for yourself. Just because someone else tells you it is ok does not make it ok. Ultimately you are responsible regardless if everyone else is doing it. Ignoring facts do not make them go away.

I have seen a few deliberately ignore the information offered and choosing to continue knowing they are in violation. There are a few who have told their fans to just change their giveaways to product testers and it will exclude them from the rules. A promotion is a promotion no matter what name you give it. If it walks like a duck, quacks like a duck, you can call it a cow but it doesn't make it less of a duck.

You can follow the rules or not follow the rules regardless of the situation or place. Even if someone else is not caught it does not mean you won't be caught. Are you willing to lose everything you have gained over a mistake you chose not to investigate the facts about prior?

Olivia Vidal
© 2009-2011

Blogging Tips

I have come across some amazing blogs and I applaud those people for such great care and effort. I am always amazed at what is chosen as a topic and even more amazed at the facts presented for the education of their readers.

While I have come across some that are great, I thought I would offer a few helpful tips to those who are new and need a place to start.

1. Give readers a way to follow easily. Adding Google Friend Connect allows readers to stay abreast on the latest posts. While subscriptions and RSS feeds can help, you want to understand why you would use these.
  • RSS: This is a type of subscription that is used with a feed reader allowing readers to view all updates on various sites in one place (not exclusive to blogs)
  • Email Subscription: Sends notifications of new blog posts to subscribers email address.
  • Google Friend Connect: Allows readers to use Google Reader or Blogger dashboard to read latest blogs
  • Bookmark: This bookmarks a page for the reader to visit at their will
  • Networked Blogs: Allows readers on Facebook to follow blogs and receive Facebook updates on new blog posts. This tool is for Facebook only.
  • Social Networks: Some social networks allow you to connect your blog to your profile to update readers on current blog postings. This is usually an RSS feed.

2. Frequently add posts. At minimum post 3 times a week. Blogs that are not maintained can lose their readers.

3. Keep away from building a blog that is just one long ad. While you may be trying to sell a product you need to use your blog platform as a teaching tool. Blogs that are viewed as ads are not enticing and send readers away.

4. Proof read those posts. A simple slip happens but frequent spelling and grammar mistakes can be a turn off.

5. Find your niche. If you want to write about movies, pick types of movies such as family or romance. You can even get more specific from there.

6. Keep your blog clean and uncluttered. To many things going on at once makes it hard to read.

7. Customize your template. Using a free template provided by your blog host is not as attractive and does not set you apart from others. Do a search for templates such as "blogger templates". You can purchase a template or create your own.

These are just a few tips to get you started.

Happy Blogging!

Olivia Vidal
© 2009
http://sochicbagboutique.com

Here We Go Again!

I have touched on this subject in the past and we must revisit from time to time. This is in regards to importing address books into subscriptions.

For some strange reason people believe it is OK to add their email address books to their business emails without permission. No matter how you justify it this is spam. It was not requested and therefore is a big no no.

The argument comes up well they can just unsubscribe if they do not wish to receive it. Yes they can and most do but they should not have to is the point.

This practice does more than just become a temporary inconvenience. It can damage your reputation. Most times instead of gaining a customer, you lose one plus whomever they tell about your spamming practices.

Next time you consider importing your email address book to business newsletters, social networks, or anything else you were not given permission to do, think about the damage that can and will be created in regards to your business.

Is it really worth it in the end?


Olivia Vidal
© 2009
http://sochicbagboutique.com

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